Home PageLou’s Naturals is the flagship for the umbrella of our ever growing brands. We wanted to create an identity that would relate all of our brands. Each brand under Lou’s Naturals represents different cuisines that are all natural to its truest definition; free of antibiotics, nitrates, nitrites, preservatives and artificial ingredients.
Using our company president’s name, Lou, shows the relationship between all of our brands. Our company began with Lou’s vision of creating a product that could be trusted, and a company based on family values. We want you to know that Lou is still active in our daily operations. The identity concept conveys a feeling of comfort, pureness, and homemade. We wanted the keep the logo simple, just like our products!
Why the name change? We wanted this brand to reflect our commitment to offering the finest, all natural products. As the driving force behind our company, we felt that Lou’s name should become part of the new brand. We wanted to assure our customers that there is an accessible, visible CEO behind our brands, not a major corporate entity. Lou cares deeply about our customers and earning your trust is extremely important to him. We decided to include the word “naturals” in our new name because we feel it is important to consumers searching for clean, natural foods. It reinforces our brand’s commitment to providing all natural meat products in their simplest form. Replacing “Garrett County” with “Garrett Valley” suggests the wholesomeness of family farm raised food products.
We decided to emphasize the “rr”, “tt” and “ll” in the Garrett Valley name by nesting the letterforms. The pairing of the letters reflects the partnerships that we have with our customers, farmers, and vendor partners. We incorporated leaves into the type treatment to communicate “natural”. The font we chose for Garrett Valley has an informal, almost hand-written feel, while the font we are using for “Lou’s” and “Naturals” is a playful script. This playfulness is accented by the thin rule and scallops that surround the identity. We chose to limit the color palette to beige, muted green and dark brown. The simplicity and informal architecture of this brand identity gives it the look and feel that denotes“family brand”.
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